It’s in the detail.

Drawing from my diverse experience working with artists including The Beatles, David Bowie, Pink Floyd, Louis Tomlinson and Maren Morris, I provide big picture strategy while operating in the details. I provide hands on support at all levels - handling content uploads, sending pitch updates to teams and devising social copy alongside high level strategy ideas and planning. Below are some examples of how I have worked with different artists.

Sawyer Utah

(VISCYRL X / The Orchard)

BRIEF:

  • Work with Sawyer & team to plan releases, deliver marketing initiatives that drive consumption + fan growth, liaise with radio / press / ad / creative teams + help establish social strategy

RESULTS:

  • Managed release strategy + product set up on a regular cadence that drove growth (+1400% Spotify Monthly Listeners, +500% Spotify Followers in first year)

  • Shared growth moments + pitches that helped build support amongst decision makers inc. editorial support (Apple, Spotify, iHeart) + partnerships (Taylor Guitars, G&L Guitars, KRK Monitors) + intros to the Recording Academy Nashville

  • Managed TikTok/IG creator campaigns, amplified growth moments + oversaw digital ads + content strategy that directly impacted streams (+270% Spotify, +92% Apple, +573% YouTube in first 3 months) + drove significant social growth (+1878% TikTok Followers, +477% YouTube subscribers, +58% Instagram Followers in one year)

  • Oversaw press team, College Radio, College Marketing + Overhead campaigns

Sawyer Utah WHERE DO U GO? Artwork
Jordan Harvey photo

Jordan Harvey - Hearts On Fire EP

(J. F. D. I. Records / The Orchard)

BRIEF:

  • Work with Jordan to project manage his first independent project, the pop-meets-country “Hearts On Fire” EP. Plan the release rollout, drive ad strategy to connect with fans across genres + provide updates for DSP pitches

RESULTS:

  • Managed release strategy + product set up alongside a strategic organic social + paid posting plan, that helped drive +73% uplift in Spotify Monthly Listeners, multiple TikToks massively out-performing previous reach + notable follower growth across key platforms

  • Collaborated with The Orchard’s DSP teams, helping communicate a compelling story that secured editorial support including Spotify All New Country + Peach playlists

  • Optimized previous releases + profiles to help drive discovery + ensure the project out-performed previous launches

  • Leveraged my international experience and network to identify UK-based press + radio opportunities around live shows, that included “Hearts On Fire” being named single of the week at CountryLine Radio UK

New Translations - VACATION

(War Buddha Records / Warner Records / Red Light Management)

BRIEF:

  • Devise ongoing marketing strategy around releases & live shows, help build new audiences, drive consumption & establish social strategy around the band’s debut album

RESULTS:

  • Provided tour marketing support for US & Canadian headline runs, festivals + tours inc. Rainbow Kitten Surprise, The Criticals, Vlad Holiday

  • Oversaw content planning, social strategy + ads for “The Business” EP + debut album “Vacation”, inc. videos, golden ticket vinyl initiative, set.live + fan giveaways, leveraged collabs with Vacation sunscreen, Humane Association, Yeti + Michigander

  • Provided growth updates to Warner DSP, sync, radio, press + brands teams that helped secure in-stores, DSP editorial, national radio + notable media looks inc. Audiotree, FLOOD

  • Created social posting calendar + supporting assets to help establish regular cadence, helping drive one year growth (inc. Spotify streams +82%, Spotify Followers +91%, YouTube Subs +89%, Instagram +42%, BandsInTown +56%)
3Sirens Three Sirens Every Possible Way Compilation by Dan Molad

Every Possible Way - A Compilation

(3Sirens / The Orchard / Dan Molad)

BRIEF:

  • Project manage all aspects of the release of a 10-track compilation featuring Lucius, Delacey, Deep Sea Diver, JOSEPH + others, performing covers of 90s classics inc. The Verve, Yo La Tengo + Filter, to raise funds for Everytown for Gun Safety’s Support Fund

RESULTS:

  • Managed communications between 10 artists / their teams, label, distributor + producer to build a marketing plan around each song + the compilation

  • Sourced + delivered all assets (inc. artwork, visualizers, pre-save promotions, social graphics, artist quotes, TikTok teasers, etc)

  • Engaged a PR partner + worked closely with ShowUp + Everytown For Gun Safety to promote the project, including the project’s exclusive announcement with Rolling Stone

  • Secured additional support from the artists whose work was covered for the project, including Elastica, Weezer, The Magnetic Field + Third Eye Blind 

Rett Madison - One For Jackie

(War Buddha Records / Warner Records / Red Light Management)

BRIEF:

  • Establish ongoing marketing initiatives that drive consumption + fan growth around music, tours & PR moments. Provide regular pitch updates + analytics to teams, project manage new releases & help establish a clear social strategy

RESULTS:

  • Drove significant TikTok, Instagram, Laylo + YouTube growth by establishing a consistent posting cadence, improved content strategy & helping Rett understand each platform. Growth inc. +41% TikTok likes, +110% Spotify monthly listeners within 2 months of establishing new strategy + multiple viral moments

  • Helped drive growth outside of release cycle, inc. +45% TikTok Followers, +46% YouTube Subs, +23% Spotify Followers

  • Oversaw UK PR plan (Notion, Wonderland) + turned major TV (CBS Saturday Sessions, Seth Meyers late night debut) + live moments (inc. The Piano Recital, Newport Folk Festival, opening for Jewel, Medium Build, The Fray etc) into marketing opportunities

  • Project managed multiple releases, ensuring assets were engaging + information shared with global teams on time
Willy Cobb New Chapters Artwork

Willy Cobb

(War Buddha Records / Warner Records)

BRIEF:

  • Launch new artist Willy Cobb, establishing a clear artist identity through his social voice + creative assets, oversee release strategy + build his audience from scratch

RESULTS:

  • Provided social posting calendars, implemented cross-platform posts, organized content shoots, managed asset creation inc. direct edits + organic content to help showcase Willy’s personality, while also promoting new music

  • Secured brand partnerships with Kramer + Epiphone guitars

  • Developed long + short form video strategies (inc. ‘Who Is Willy Cobb’ series & ‘Unplugged’ at Sound Emporium)

  • Collaborated with UK publicist to build tastemaker support (Line of Best Fit, Wonderland, Notion)

  • Provided updates to help secure DSP support (Apple New In Rock, Spotify New Noise + All New Punk, SXM Alt Nation)  

  • Year on year growth since debut EP released inc. +99% TikTok Followers, +46% Spotify Followers, +46% YouTube Subscribers

MILLENNIUM PARADE

millennium parade

(Sony Japan)

BRIEF:

  • Launch Sony Japan’s millennium parade - a collective of musicians, artists + graphic designers - to the US market, driving increased awareness, streams + followers in the US across the band’s platforms

RESULTS:

  • Leveraged major Japanese partnerships + PR looks, including an Adidas collaboration, Netflix animé theme song + covers with Billboard, High Snobiety + Vice-ID to engage US fans/build buzz

  • Optimized release plans + commissioned new animated assets to help tell their story to new audiences, including an Apple/Shazam exclusive video unlock campaign

  • Relaunched their Instagram account, with content tailored to English-speaking audiences and ran multiple A/B tested digital ad campaigns to learn what connected best