It’s in the detail.
Drawing from my diverse experience working with artists including The Beatles, David Bowie, Pink Floyd, Louis Tomlinson and Maren Morris, I provide big picture strategy while operating in the details. I offer hands on support at all levels - handling content uploads, sending pitch updates to teams and devising social copy alongside high level strategy ideas and planning. Below are some examples of how I have worked with different artists.
Sawyer Utah
(VISCYRL X / The Orchard)
RESULTS:
Managed release strategy & marketing that drove two years of consistent growth. Included advertising & content strategy to help establish a clear artist story, delivered brand partnerships with Taylor Guitars, G&L Guitars, KRK Speakers & intros to the Recording Academy Nashville, handled creator & clips campaigns, Shorts strategy, merch drops, Laylo messaging & multiple Overhead, College Radio & press campaigns that directly impacted reach, streams and discovery.
Jordan Harvey - Hearts On Fire EP
(J. F. D. I. Records / The Orchard)
RESULTS:
Drove Jordan’s release strategy for his first fully independent project, including an organic social & paid posting plan that delivered uplift across all platforms, editorial support including Spotify’s All New Country & Peach playlists and through my international network, identified UK-based press & radio opportunities around live shows, that resulted in “Hearts On Fire” being named single of the week at CountryLine Radio UK.
New Translations - VACATION
(War Buddha Records / Warner Records / Red Light Management)
RESULTS:
Delivered tour marketing support for US & Canadian headline runs, festivals & tours inc. Rainbow Kitten Surprise, The Criticals, Vlad Holiday, Bonnaroo. Oversaw content plans, shortform shoots, social strategy & ads for “The Business” EP & debut album “VACATION”, that focused on finding & rewarding new fans through video content, golden ticket vinyl initiative, set.live & fan giveaways, in-store opportunities, direct engagement with fans & collabs with Vacation sunscreen, Yeti, Humane Society, Michigander.
Every Possible Way - A Compilation
(3Sirens / The Orchard / Dan Molad)
RESULTS:
Oversaw marketing & release planning with 10 artists & their teams, including Lucius, Delacey, Deep Sea Driver & JOSEPH, pitching creative ways they could support their cover of classic 90s songs & share the project’s intentions with fans, to raise funds for Everytown For Gun Safety. This included a bespoke song by song advertising plan, targeting fans of the performers aswell as artists behind the original songs. Secured additional support from the artists whose work was covered, including Elastica, Weezer, The Magnetic Field & Third Eye Blind. Collaborated with PR, ShowUp & Everytown For Gun Safety to promote the project, including the project’s exclusive announcement with Rolling Stone
Rett Madison - One For Jackie
(War Buddha Records / Warner Records / Red Light Management)
RESULTS:
Collaborated with Rett & team to drive significant TikTok, Instagram, Laylo & YouTube growth over a two year period, helping establish a consistent posting cadence, improved content strategy & helping Rett understand each platform, leading to multiple viral moments & ongoing growth outside of release cycle. Built marketing opportunities through clipping, live performance edits, advertising & consistently re-telling Rett’s unique story around major PR & TV looks (CBS Saturday Sessions, Seth Meyers late night debut), live shows (The Piano Recital, Newport Folk Festival, tours with Jewel, Medium Build, The Fray) & new releases.
Johnny Marr
(New Voodoo Records / ADA / Trust Mgmt)
RESULTS:
Managed all social messaging, email marketing & digital ads around the release of Johnny’s first live album Adrenalin Baby, his autobiography “Set The Boy Free”, limited edition pink vinyl pressing & US tour. Leveraged additional support from tour promoters, venues, Fender guitars, Ernie Ball Strings & book publishers to ensure the tour & limited edition signed copies of the book sold out quickly.
millennium parade
(Sony Japan)
RESULTS:
Launched the creative collective of musicians, artists & graphic designers in the US, increasing streams & followers across the band’s platforms. Leveraged major Japanese partnerships & PR looks, including an Adidas collaboration, Netflix animé theme song + covers with Billboard, High Snobiety + Vice-ID to engage US fans & build buzz. Commissioned animated assets from the band to help tell their unique story & relaunched their Instagram account with content tailored to English-speaking audience.